ASU Web Community

Creative Brief

Friday, June 1st, 2007 - 12:24 pm
  • cindifar
  • cindifar's picture

ASU’s Mission/Vision:
visually/contextual represent the New American University
http://www.asu.edu/president/newamericanuniversity/

Current Technology Strategy
(State of UTO Address: Adrian Sannier): http://www.asu.edu/uto

Look/feel of branding:
(these videos are a good example) http://www.asu.edu/news/video/placeinthesun.html

Cultural/Technology relevance: personalize/interactive, Web 2.0, mobile

Student Technology Survey: http://alti.asu.edu/node/87
How our students use the web/technology: (90% on blackboard, 45% usng mobile devices for notes)

Measureable objectives:

  1. easy for users to use/find what the need
  2. communicates ASU’s mission
  3. user feels like they can trust ASU
  4. user feels connected to the people of ASU
  5. complies with accessibility standards
  6. compatible with mobile devices 

 

Feel free to add information/links or comments