How to Spread the Word About a Fundraiser

It's fair to say that we have all at one point witnessed a fundraiser or been a part of one. Growing up, both sport teams and schools that I was a part of made us do fundraisers. Some were more successful than others. Once you’ve made the decision to hold a fundraiser, you need to start planning how to make it successful. There’s plenty of planning that goes into a fundraiser and one of the most critical steps is deciding on the methods to use in spreading the word about the fundraiser. A major challenge people face when hosting a fundraiser is deciding how to spread the word about a fundraiser (which raises more money).

Spread the Word About a Fundraiser Successfully

Fundraisers are important events with great benefits. From creating a website to using local news channels, below is a list of great ways to spread the word about fundraisers.

  • Create a Website

When people hear about a fundraiser from their friends, family and co-workers, the chances are that they’ll Google it. That’s why you need to create an online presence for your campaign. Creating a website, therefore, can go a long way in giving your campaign much-needed online presence. In addition to providing first-hand information about your cause, a website makes it easy for people to donate to your organization in a convenient way.

  • Spread the Word During the Holiday Season in Different Events

The holiday season is one of the best times to spread the word about your campaign and increase donations. Be sure to use local events and gatherings to tell people more about your campaign. Holiday celebrations and events such as Christmas, Hanukkah, New Year’s Eve and Thanksgiving are excellent times to inform people about your campaign and let people spread the world to their friends and family members.

Be sure to inform potential donors about your cause and targets and provide as much information as you can about the campaign at these events. If possible, send personalized season greetings and be sure to mention that you’ll be grateful for donations regardless of the size. And once people donate to your cause, send them a thank you note to show your gratitude.

Marketing Strategies for Fundraising Events
Marketing Strategies for Fundraising Events
  • Use Social Media

Social media is extremely critical, especially today. You can benefit from a large percentage of contributions when people share about your campaign and organization on social media. Leverage social media platforms such as Facebook, Twitter, Pinterest among others to spread the word about your fundraiser. Be sure to tell people more about your organization, it’s cause and fundraising campaign. You can also create a blog to provide more details about your cause and share your story.

  • Use Local News Channels

If your fundraising campaign includes a great story, it will attract the attention of local news channels and outlets. You want to take advantage of this by letting local outlets know the great work your organization does. Visit TV channels, radio stations and send out press releases. Once news outlets publicize your campaign and share your story, you can expect the word to spread further to more potential donors.

  • Run an Online Contest

Contests are a great way to entice potential donors to raise funds by participation. As such, running a contest for your fundraiser will not only spread the word but also attract more donors.

How do You Make a Fundraiser Go Viral
How do You Make a Fundraiser Go Viral

Increase Fundraiser Awareness

With these tips on how to spread the word about a fundraiser, you should be in a better position to get more donors. The trick is to choose a method that is within your budget and more likely to work for your fundraiser. Follow the suggestions above and you are sure to have a successful fundraiser.