Top 6 Qualities of Best Web Design Company

Building a website could have been much easier if you didn't have to go through the troubles of choosing the best web design companies.

But there's no way you can skip the process.

After all, top web design companies

  • help reach the target audience
  • achieve business goals
  • promote growth to the next level

And knowing many web design companies sell themselves as either Leonardo Da Vinci of the website design industry or magic oil salespeople for hitting the top search results in Google... your confusion is bound to increase!

Fortunately, we want to go on record confidently and suggest top qualities to watch out for in website design companies.

Trust us; you'll enjoy the good stuff!

Quality #1: They're open to your ideas

A good web design firm presents good ideas, whereas a great web design firm listens to your ideas and reinforces its own to yours.

Look! No one knows the ins and outs of your business as you do.

So the first telltale sign of retreating from your decision is when they're not open enough for your ideas... let alone the process of putting things into action.

Signs of a bad web design company

  • Your ideas are ignored
  • They are not pliable with their ideas
  • There's no negotiating point
  • Rigid with their concepts

Signs of a good web design company

  • They meet and gather your requirements/ideas
  • Improve your existing idea
  • Get them on the working pedestal

Quality #2: They don't say "yes" to everything

The web design companies are big "no-no" if they're "yes-yes" to everything you say.

No, we're not saying they have to be wholly submissive or dominant to your ideas.

It's essential they listen and rationalize your points.

But it's also crucial they challenge you to get past the tunnel vision.

So while you're looking for Web Design Companies who are open to your suggestions, you're also looking for the ones who don't nod their heads and do what you say.

To make it work better, ensure your expertise meets their expertise at the negotiating table.

Quality #3: They're jolly good marketers

You can't expect your website to roll out and sit there as it is.

Unless you're a very small number of people, you need a design company who can market you as well.

Web Design Companies with seasoned marketing experience have two benefits for you:

  • the website has a growth opportunity
  • both come under the same roof

If a web design company is a Ferrari, then the marketing team is the engine.

Sure, it may look great on the first appearance, but your business is not moving ahead without the engine.

So you need your design partners to also have digital marketing finesse.

It not only makes business look pretty but sets it in a working condition.

Designers + Developers + Marketers = business is way much more than the email commitments.

Quality #4: They know CMS

Your selected web design company is probably from the Flintstone age if they undermine the Content Management System (CMS).

CMS helps with

  • managing content
  • letting multiple contributors create, publish, update, and edit content (1)

You're already two rows back in the marketplace if you aren't using it.

Not using them would require you to have your developers update the website every day— which we don't want.

The web design company should know the hang of the best content management system like:

  • WordPress
  • Drupal
  • Magento


  • Don't work with the designers recommending HTML websites. You probably need to hop on a time machine and come back to reality.
  • Don't hire "do-it-at-home" designers such as Wix and Weebly for the reason you can do it yourself. But you don't have to (for security reasons)! (2)

Quality #5: They are flexible heads

By the time your website gets ready, chances are high the technologies and trends will evolve.

What do you do— move on with the outdated strategies for your "brand new website"?

No! You don't need to if your web design company is flexible and willing to take up the "evolving pain" themselves.

A quality website design company values changes midst of the development process and considers adjustment an integral part of the web building. 

To ensure you don't mess things up later in the stage, get clarity on revisions and changes the web design agency will make before starting the project.

Quality #6: They are experts in multiple industries

You are likely to be appealed by the Web Design Companies that work with one industry only.

So if they're doing websites for painting, they must know "things" about painting, right?

Well, maybe! But you might end up with a website that matches with seventy-four other painting websites they made last month.

On the other hand, a web design company with a diversified portfolio is likely to deliver a unique website.

It will do two things for you:

  • help you reach a bigger audience group
  • make your business reach the diverse segment

Should you need to stand out among the pack, web design agencies with a diversified portfolio answer it.

Choosing Web Design Companies can be tricky, but not impossible.

Of course, it's not easy to find the right website design companies if you're a business owner.

But the piece of advice we can give is to start taking advice.

Don't hesitate to ask questions, no matter how naive they may sound.

Here are some other things to consider while choosing web design companies:

  1. Check if they keep up with the latest design trends
  2. Look at online testimonies and reviews
  3. Connect with the previous clients and learn about their experiences
  4. Identify their eyes for details on other projects




Brijesh Jakharia - Author Bio

Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market business to enterprises. Marketing is his passion and the thrill to build a brand from the ground up has helped him craft successful brand stories for world class clients. While not at work, he loves to spend his time on research and reading digital content stories